Hey Reader,

I’m going to share a marketing truth with you that is arguably the biggest hurdle in your career right now:

It is impossible to read the label when you’re inside the jar.

Think about it. When you’re "inside the jar"—living the day-to-day grind of crunch, bug fixes, and 14-hour days—all you see is the glass. You know every inch of your experience, but you have no idea what the "label" looks like to the person standing on the outside.

In my 14 years in this industry, I’ve seen that this is exactly why so many talented people are being ghosted. They are trying to describe the inside of the jar to a recruiter who only has six seconds to read the label.

Even the absolute heavy hitters deal with this.

A while back, my client David came to me. David was a CMO with a $2 Billion+ sales record across Xbox, Eve Online, and Dead By Daylight. On paper, he’s a legend. But even David realized he was "inside the jar." He was at a pivot point in his career and needed a partner to help him step back, cut the noise, and reshape his story into a narrative that reflected his next big move.

We didn't just "fix a resume." We did the marketing work to identify his Niche and align it with exactly what the industry’s top studios were starving for.

The result? He’s now the CMO at ProbablyMonsters.

​[Link: Get a Strategic Human Review of your "Label" - $49]​

The hardest thing in the world is to tell an impressive, concise story about yourself. You either undersell your wins or you bury them under a mountain of "chores."

If someone with David’s track record needs a partner to find their Niche, it’s okay if you do, too.

I’ve spent 14 years in this industry—first as a marketer, then as a hiring manager and coach. I know how to look at the jar from the outside and tell you exactly what the label says (and why recruiters might be putting it back on the shelf).

Stop guessing. Let’s find the Niche that gets you back in the game.

Talk soon,

Adam

​gamingcareers.gg​